Mr Porter’s New Craftsmanship Code
Image credit: Mr Porter
Mr Porter has just announced its exclusive Small World collection, a global celebration of craft and communities. Comprising globally-curated labels from Tibet to Bali, Japan and the UK, the capsule champions local artisans, small-batch manufacturing and responsible materials. A step in the right direction!
Each item has been sourced according to a new Craftsmanship Code which they’ve defined as a set of precepts to help you make more conscious and considered decisions about your wardrobe.
As the platform moves into its second decade, it says it is seeking to put craftsmanship at the centre of its vision for stylish living, which seems to be an important signal that its intention goes well beyond a capsule collection.
“Craftsmanship is a watch word for quality, imbuing products with character, provenance and purpose. It’s a term that covers a range of unique practices, from hand-based heritage craft to the latest technologies harnessed to create new or innovative designs and materials.
Craftsmanship in all its many forms requires time, skill and care being taken at every stage of the production process. The result is products that our customers want to invest in, care for and keep, which is better for them and better for the environment.
Beyond the existing standards we require from all brands stocked on MR PORTER, our Craftsmanship Code requires brands and products to pass additional assessments to ensure they meet not only this foundational principle, but also one or more of the guiding principles outlined below.”
The guiding principles are:
Made with high standards of animal welfare
Made from considered materials
You may have heard of some of the labels before - especially if conscious shopping is your thing. The inaugural edit includes the likes of Ssam (Italy), 11.11/Eleven Eleven, Auralee (Japan) and Slowdown Studio (LA).
Hopefully we’ll watch Small World grow from a niche launch collection into a category of its own that can integrate with the mainstream offering.
Shop now, or head to The Journal to read about what it means to build a wardrobe that puts people and the planet first.